Digital Communications and Branding Manager

Location

Bedford,MA

Employment Type

Permanent

Industry

Medical Device

Job ID

6217


SHARE THIS JOB
         

Our client, a leader in the development, manufacturing and distribution of diagnostic solutions and products, is seeking a Digital Communications and Branding Manager to join their team in Massachusetts. Experience needed includes industry or agency based communications within the healthcare market or medical diagnostics.

Job Description:

Essential Functions:

  • Responsible for management of Company website, including design, content and management of updates and revisions.
  • Manages development of digital communications programs, including planning, production, and analytics.
  • Manage digital app platform.
  • Designs and maintains Company social media accounts, including strategy, writing content, distributing content.
  • Develops and oversees digital advertising placement strategy, optimized for clinical audiences.
  • Executes Closed-Loop Marketing program, with digital agency, including HubSpot, gated content, sales lead qualification, both strategically and tactically.
  • Assess and provides input on graphic layouts, based upon sound design principles.
  • Manages Company Branding efforts such as development of brand manuals, branding standards and Company templates and enforces proper usage.
  • Owns communications associated with company brands, internally and externally.
  • Maintain/manage related budgets.

Skills & Capabilities:

  • Strategic Communications planning.
  • Strong and proven project management skills and ability to manage multiple projects.
  • Digital Communications Expertise, including closed-loop marketing, digital advertising, website, social.
  • Brand Expertise, including development and execution of new brands, branding principles.
  • Strong verbal and written communication skills.
  • Outstanding writing and editing skills.
  • Ability to critique and shape excellent graphic design.
  • Independent initiative.
  • Ability to work effectively with diverse types of teams.
  • Requires solid experience in Digital Communications, in addition to Branding, as well as strategic planning, strong project management skill, outstanding writing and editing skills, independent initiative.

Job Requirements:

Qualifications:

  • Bachelor’s or master’s degree in Digital Communications, Marketing, Business, or Life-Sciences, if coupled with professional Communications experience.
  • Minimum 7-years of experience in Communications (industry or agency-based).
  • Experience in healthcare market, particularly medical diagnostics, preferred.
  • Google Analytics experience/certification is preferred.

Contact Information:

Deborah Chermak
deb@adynsearch.com